Complete guide how to setup GA4 on Shopify

Step 5. How to install Google Tag Manager in Shopify.

Published by
Oct 17, 2022

Google Tag Manager is a tag management system that allows you to configure and implement tags on your website or mobile application.

If you already have (if not you have to go back to our previous guide steps):

  1. Shopify store
  2. Google Analytics account and GA4 property
  3. Google Tag Manger account

You have now to install Google Tag Manger container code on you Shopify website:

  1. Go to Google Tag Manger: and click "Admin".

    Google Tag Manager Admin.
  2. In the admin section from Container column please chose "Install Google Tag Manager".
    Install Google Tag Manager
  3. From the next screen please copy container code:
    Google Tag Manager copy container code
  4. Go to Shopify Admin>Online store>Themes>Actions to edit your main template file: theme.liquid and paste there copied already code in the head section here just at the beginning of this section and save changes.
    Shopify themes GTM Container.
  5. Go back please to Google Tag Manger and copy also second code snippet:
    Google Tag Manager second snippet code
  6. In your Shopify theme.liquid paste already copied code to section just at the beginning and save changes.
    Shopify themes GTM Container code body.
  7. Now you will be able to implement all Google Analytics 4 tags just directly in Google Tag Manager. If you are curious how, go to the next section of our guide and find out how to implement GA4 Configuration tag responsible for measuring: page views, scrolls, outbound cliks, site search, video engagment, file downloads events.
Published Oct 17, 2022 by Piotr Ulacha

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