Complete guide how to setup GA4 on Shopify
Step 1. How to create Google Analytics account for Shopify website
If you want to measure traffic on your Shopify website, the first thing is to create Google Analytics account for your website
If you already have Google Analytics account go to next step: How to create Google Analytics (GA4) property for Shopify website.
- Go to: https://analytics.google.com/ and click “Start measuring”.
- Give your Account name, it can be for example your company name and click "Next".
- Create your GA4 property giving property name, reporting time zone and currency adjusted to your business and click “Next”.
- Fill some additional details(optional) to help Google better suite their services and click “Create”.
- Accept Google Analytics Terms of Service Agreement.
- Go to the next step of our guide which is: How to create Google Analytics (GA4) property for Shopify website
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This guide is all about how to implement Google Analytics(GA4) on Shopify. To setup GA4 on Shopify website we use Google Tag Manger(GTM) and Shopify data layer.
If you have Google Account but you don't have GA4 property yet, because for example you are still using Universal Analytics property (former version of GA4) you have to create new GA4 property.
Because we will use Google Tag Manger as a method to implement Google Analytics 4 you have to create GTM account.
If you want to get the best out of Google Analytics 4 apply the following recommended GA4 settings and best practices.
Environment - is a set of necessary elements of technical / software infrastructure, which is the basis for the operation of a given website/application. Google Tag Manager environments are simply multiple versions of the same container. When we have a website with a different version for development, testing, production and QA, instead of creating separate GTM containers for each version, we can set up separate environments in the same container that will work independently in each version.
Some time ago I listened to a podcast from the Technical Marketing Handbook series from Simo Ahava, whose guest was Adam Halbardier from the Google Tag Manager product team. During the conversation, the topic of transparency of data handled by the Server-Side container appeared.
If you plan email marketing campaigns you are interested in the same as with other campaigns, to measure their impact on your business. When you are starting with this topic it is good to know that without additional effort you will not be able to access this impact. You will see no results because Google Analytics will treat traffic from the email campaigns as direct traffic (when users are using your own app) or as referrals (when users are using web email clients).