Complete guide how to setup GA4 on Shopify
Step 1. How to create Google Analytics account for Shopify website
If you want to measure traffic on your Shopify website, the first thing is to create Google Analytics account for your website
If you already have Google Analytics account go to next step: How to create Google Analytics (GA4) property for Shopify website.
- Go to: https://analytics.google.com/ and click “Start measuring”.

- Give your Account name, it can be for example your company name and click "Next".

- Create your GA4 property giving property name, reporting time zone and currency adjusted to your business and click “Next”.

- Fill some additional details(optional) to help Google better suite their services and click “Create”.

- Accept Google Analytics Terms of Service Agreement.

- Go to the next step of our guide which is: How to create Google Analytics (GA4) property for Shopify website
Piotr Ulacha
Piotr Ulacha is a web analyst. He has 15 years of experience in the digital marketing area. He specializes in implementation of analytical and marketing tracking codes, creating dashboards and data privacy topic. He works currently as a Web Analyst at EverStores.com where he implement tracking solutions for eCommerce brands. Previusly he worked at SellerX with eCommerce brands and at Artegence where he analyses the impact of marketing campaigns for Volkswagen Poland.
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This guide is all about how to implement Google Analytics(GA4) on Shopify. To setup GA4 on Shopify website we use Google Tag Manger(GTM) and Shopify data layer.
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