Step 6. How to implement GA4 Configuration tag in Google Tag Manager?

This tag is responsible for measuring: page views, scrolls, outbound clicks, site search, video engagement, file downloads events. All is measured automatically. As soon as you install it you will start measuring immediately a lot of things right away.

1. Go to https://analytics.google.com/ and admin section and from the property menu please chose “Data Streams” option.
   
   
2. Click your website data stream.
   
   
3. Copy your GA4 Measurement ID.
   
   
4. Go to Google Tag Manager and create your first GA4 tag by clicking "New".
   name it: “GA4 – Configuration Tag”,
   
   select “Google Analytics: GA4 Configuration” as tag type,
   
   paste your GA4 Measurement ID which you copied from Google Analytics admin panel(step no. 3) and leave the "Send a page view event when this configuration loads" option selected.
   
   
5. Next step is to configure trigger to make this tag fire. Click the trigger icon.
   
   Use "plus" icon to add new trigger,
   
   name new trigger: “All Page views – Dom ready”,
   
   cick on the trigger type icon and chose: "Dom Ready".
   
   We are using Dom ready type of trigger to be sure among others that all variables are already present in data layer.
   Leave the "All Dom Ready Events" option selected and click "Save" button.
   
   
6. Your first tag is ready, all you have to do is just click save button.
   
   
7. To start to measure traffic using this tag you have to publish the new version of your Google Tag Manager Container.
   To do that click "Submit" button:
   
   name and describe your new version of container and click "Publish" button:
   
   
8. To test if it works visit your website and check in the GA4 "Realtime" report if Google Analytics started to measure traffic.
   
   

To be able to analyze in Google Analytics 4(GA4) traffic on your products pages and report for example which items are most popular you have to implement GA4 view_item event. To find out how to do this, see the next section GA4 view_item tag – tracking which products are most popular.

Information About the Authors

Piotr Ulacha

Piotr Ulacha is a web analyst. He has 15 years of experience in the digital marketing area. He specializes in implementation of analytical and marketing tracking codes, creating dashboards and data privacy topic. He works currently as a Web Analyst at EverStores.com where he implement tracking solutions for eCommerce brands. Previusly he worked at SellerX with eCommerce brands and at Artegence where he analyses the impact of marketing campaigns for Volkswagen Poland.