This page provides a comprehensive guide to Google Analytics 4 (GA4), focusing on best practices, implementation strategies, and advanced reporting techniques. It’s designed to help businesses optimize their web analytics setup for more accurate tracking and actionable insights. Whether you're new to GA4 or looking to refine your current setup, this guide will equip you with the knowledge and tools to get the most out of Google Analytics 4.
What are the benefits of server side tracking. How to implement server side tracking for tools like Google Analytics, Google Ads or Facebook. Find out more here.
In this category of articles we are describing how Google Tag Manager is working, its new features or we are using Google Tag Manager as tool to achive the certain goals and effects.
In data privacy category we cover all issues related to data privacy topic. You will read a lot about GDPR, google consent mode, server side tracking and about other intresting buzz words.
How to track email marketing campaigns? What metrics are important? How to setup tracking and utm parameters?