# Shopify articles
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Complete guide how to setup GA4 on Shopify.

This guide is all about how to implement Google Analytics(GA4) on Shopify. To setup GA4 on Shopify website we use Google Tag Manger(GTM) and Shopify data layer.

Oct 12, 2022
1. How to create Google Analytics account for Shopify website

If you want to measure traffic on your Shopify website, the first thing is to create Google Analytics account for your website

Published by Piotr Ulacha
Oct 13, 2022
2. How to create Google Analytics (GA4) property for Shopify website

If you have Google Account but you don't have GA4 property yet, because for example you are still using Universal Analytics property (former version of GA4) you have to create new GA4 property.

Published by Piotr Ulacha
Oct 14, 2022
3. How to create Google Tag Manager account for Shopify website

Because we will use Google Tag Manger as a method to implement Google Analytics 4 you have to create GTM account.

Published by Piotr Ulacha
Oct 15, 2022

4. Recommended GA4 property settings for Shopify

If you want to get the best out of Google Analytics 4 apply the following recommended GA4 settings and best practices.

Published by Piotr Ulacha
Oct 16, 2022
5. How to install Google Tag Manager in Shopify.

Google Tag Manager is a tag management system that allows you to configure and implement tags on your website or mobile application.

Published by Piotr Ulacha
Oct 17, 2022
6. How to implement GA4 Configuration tag in Google Tag Manager?

GA4 Configuration tag is the first tag you should implement if you want to start tracking traffic on your Shopify website.

Published by Piotr Ulacha
Oct 18, 2022
7. How to implement GA4 view_item event in Shopify.

To be able to analyze in Google Analytics 4(GA4) traffic on your products pages and report for example which items are most popular you have to implement GA4 view_item event. Below, you will find instructions on how to do it using Google Tag Manager and data layer variables in Shopify.

Published by Piotr Ulacha
Oct 19, 2022

8. How to implement GA4 view_item_list event in Shopify

To be able to analyze in Google Analytics 4(GA4) traffic on your products pages and report for example which items are most popular you have to implement GA4 view_item_list event. Below, you will find instructions on how to do it using Google Tag Manager and data layer variables in Shopify.

Published by Anna Bacciarelli
Oct 20, 2022
9. How to implement GA4 select_item event in Shopify

To be able to analyze in Google Analytics 4(GA4) traffic on your pages and report for example when a user selects an item from the list you have to implement GA4 select_item event.

Published by Anna Bacciarelli
Oct 21, 2022
10. How to implement GA4 purchase event on Shopify

If you want to see purchases and revenue generated by your Shopify shop in your GA4 reports you have to implement GA4 purchase event. Here you have instruction how to do it using Google Tag Manager and data layer variables in Shopify. 

Published by Piotr Ulacha
Oct 22, 2022
11. How to implement add_to_cart event on Shopify

When you analyze traffic on your Shopify ecommerce is good to know how often users add to cart your products.

Published by Piotr Ulacha
Oct 23, 2022

12. How to implement GA4 view_cart event in Shopify

To be able to analyze in Google Analytics 4(GA4) traffic on your pages and report for example when a user views the cart you have to implement GA4 view_cart event. 

Published by Anna Bacciarelli
Oct 24, 2022
13. How to implement GA4 remove_from_cart event in Shopify

If you want to analyze the behavior of customers who have products in their cart, it makes sense to add the “remove_from_cart” event.

Published by Anna Bacciarelli
Oct 25, 2022
14. How to implement GA4 login event on Shopify

One of the event that demonstrates engagement on the ecommerce and worth to measuring, is login event. 

Published by Piotr Ulacha
Oct 26, 2022
15. How to setup user ID for GA4 on Shopify

Upgrade your Reporting Identity providing User IDs because is a one of the method GA4 can associate events with users across different platforms. Thank to providing user ID from your Shopify Google knows that is the same user regardless form example which device they use.

Published by Piotr Ulacha
Oct 27, 2022

16. Google Analytics 4 – conversion events

The data in GA 4 reports are collected from events related to users interaction with your websites and apps. To measure conversions, you have to use Analytics. You should select the events most important to your business and mark them as conversion events.

Published by Anna Bacciarelli
Oct 28, 2022
17. How to setup Google Consent Mode in Google Tag Manager

Google Consent Mode is a mechanism built in Google Tag Manager which is responsible for adjusting Google tags behavior to user consent settings. It will for example block data transfer to Google Analytics if cookie consent for analytics_storage will be not granted but will allow data transfer to Bigquery without user specific information

Published by Piotr Ulacha
Oct 29, 2022
18. How to integrate Search Console with GA4

Search Console integration with Google Analytics 4 property will allow you to analyze organic search results related to your website – you can find out where your website is ranked in the search results, which queries lead to clicks and also how these clicks translate into user behavior.

Published by Anna Bacciarelli
Oct 30, 2022
19. How to integrate Google Ads with GA4

When you link your Google Ads account to your GA4 you will see the full customer cycle. You will have possibility to analyze how users interact with your marketing and how they finally complete the goals you have set for them on your site.

Published by Anna Bacciarelli
Oct 31, 2022