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This page provides a comprehensive guide to Google Analytics 4 (GA4), focusing on best practices, implementation strategies, and advanced reporting techniques. It’s designed to help businesses optimize their web analytics setup for more accurate tracking and actionable insights. Whether you're new to GA4 or looking to refine your current setup, this guide will equip you with the knowledge and tools to get the most out of Google Analytics 4.
The article "How to Configure User ID in Google Analytics 4" by Julius Fedorovicius, published on Analytics Mania, provides a comprehensive guide on implementing User ID tracking in Google Analytics 4 (GA4). This feature enables businesses to monitor user interactions across multiple devices and sessions, offering a unified view of user behavior.
Review of Julius Fedorovicius's article
Jan 06, 2025
Susan, an e-commerce entrepreneur, runs a thriving online store selling home decor. One day, her purchase funnel started showing a steep drop-off at the payment page. Unfortunately, Susan was unaware of this issue until weeks later, after losing significant revenue and customer trust. Why? She didn't have custom GA4 alerts set up to monitor her website metrics in real-time.
Published by Piotr Ulacha Dec 30, 2024
Environment - is a set of necessary elements of technical / software infrastructure, which is the basis for the operation of a given website/application. Google Tag Manager environments are simply multiple versions of the same container. When we have a website with a different version for development, testing, production and QA, instead of creating separate GTM containers for each version, we can set up separate environments in the same container that will work independently in each version.
Published by Anna Bacciarelli Jan 17, 2023
Some time ago I listened to a podcast from the Technical Marketing Handbook series from Simo Ahava, whose guest was Adam Halbardier from the Google Tag Manager product team. During the conversation, the topic of transparency of data handled by the Server-Side container appeared.
Published by Mariusz Michalczuk Dec 04, 2022
If you plan email marketing campaigns you are interested in the same as with other campaigns, to measure their impact on your business. When you are starting with this topic it is good to know that without additional effort you will not be able to access this impact. You will see no results because Google Analytics will treat traffic from the email campaigns as direct traffic (when users are using your own app) or as referrals (when users are using web email clients).
Nov 28, 2022
Why now is the time to migrate to Google Analytics 4? Moving to Google Analytics 4 as soon as possible is essential in order to generate the necessary historical data before Universal Analytics stops processing new activities.
Nov 14, 2022
If you have implemented cookie policy on your website to be compliant with GDPR you have probably notice that you started automatically to see less data reported in your Google Analytics reports. Luckily Google consent mode and server side tracking can increase the amount of data you measure by up to 100% compared to the standard implementation of GA4.
Published by Piotr Ulacha Oct 31, 2022
Conversion is the most important and interesting event for you. It is extremely interesting to know how this happened. What steps did customers take before downloading the file or purchasing the item? When a customer conversion occurs, it is rarely the customer's first interaction with your website or brand. To understand the steps, you need to look at the conversion paths that will illustrate the overall sequence of platforms and touchpoints involved.
Published by Anna Bacciarelli Oct 27, 2022
The standard, default Google Tag Manager implementation of GA4 is client side tracking. It means that client, in this situation: users browser like Google Chrome or Mozzila, is responsible for launching GTM/GA4 scripts and sending them to Google.
Published by Piotr Ulacha Oct 17, 2022
After 18 years of service, Google Analytics, also known as Universal Analytics, will be sunset by Google and replaced by a new tool, Google Analytics 4 (GA4). GA4 was built to expand Google data tracking capabilities to reflect current challenges and evolution in digital marketing, and in 2023 Google will force companies to fully migrate to this new tool.
Published by Piotr Ulacha Oct 14, 2022"What are custom dimensions and custom metrics in Google Analytics 4 (GA4), and how can businesses use them to collect additional data beyond the default metrics?"
"What is a data stream in Google Analytics 4 (GA4), and why is it essential for tracking user interactions across different platforms?"
"How does Google Analytics 4 (GA4) integrate with BigQuery, and what are the benefits of using BigQuery for advanced data analysis?"
"What changes has Google Analytics 4 (GA4) made to the concept of bounce rate, and how does it measure user engagement differently compared to Universal Analytics?"
"How can businesses create custom audiences in Google Analytics 4 (GA4) to improve their targeting and personalize user experiences?"
"What metrics does Google Analytics 4 (GA4) use to track user engagement, and how can businesses use these metrics to optimize their content and marketing strategies?"
"What are the main differences between Google Analytics 4 (GA4) and Universal Analytics? How do the changes in data models, reporting, and privacy features impact how businesses use GA4?"
"Can businesses continue to use Universal Analytics alongside GA4, or should they focus solely on GA4? What are the best practices for transitioning between the two platforms?"
"Can historical data from Universal Analytics be transferred to Google Analytics 4 (GA4)? What are the challenges of data migration, and how can businesses preserve their historical data?"
"How can businesses set up Google Analytics 4 (GA4) on their websites? What are the steps to implement GA4 tracking, and what tools can simplify the process?"
"What are the primary features of Google Analytics 4 (GA4), and how do they help businesses improve their tracking and analysis capabilities?"
"How does Google Analytics 4 (GA4) ensure user privacy while providing meaningful analytics? What features does GA4 offer to comply with global privacy regulations?"
"What is the event-based data model used in Google Analytics 4 (GA4), and how does it differ from the session-based model of Universal Analytics?"
"How do businesses track conversions in Google Analytics 4 (GA4)? What steps are involved in setting up conversion tracking, and how can it help optimize business goals?"
"What are predictive metrics in Google Analytics 4 (GA4), and how do they help businesses anticipate user behavior? Which predictive metrics are available in GA4?"
"What is DebugView in Google Analytics 4 (GA4), and how can businesses use it to troubleshoot tracking issues? What are the benefits of using DebugView?"
"How can businesses track users across multiple domains using cross-domain tracking in Google Analytics 4 (GA4)? What steps are required to implement cross-domain tracking?"
"I am currently using Google Analytics to measure my company's online performance and haven't thought about upgrading to Google Analytics 4 (GA4). Do I need to switch to GA4? The reports from Google Universal are clear and understandable to me."
"What is Google Analytics 4 (GA4), and why has it replaced Universal Analytics? What makes GA4 different from the previous version, and how can it benefit businesses in tracking user interactions across websites and apps?"
"What is GTM used for in Google Analytics? Do I need GTM for Google Analytics? How do I connect GTM to Google Analytics?"
"I used custom channel grouping in Universal Analytics and I can't live without it. How can split traffic into custom channel groups in Google Analytics 4(GA4)?"
