# GA4 articles
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Implementation of various environments in GA4
# GA4

Environment - is a set of necessary elements of technical / software infrastructure, which is the basis for the operation of a given website/application. Google Tag Manager environments are simply multiple versions of the same container. When we have a website with a different version for development, testing, production and QA, instead of creating separate GTM containers for each version, we can set up separate environments in the same container that will work independently in each version.

Published by Anna Bacciarelli
Jan 17, 2023
How to measure the impact of email campaigns?

If you plan email marketing campaigns you are interested in the same as with other campaigns, to measure their impact on your business. When you are starting with this topic it is good to know that without additional effort you will not be able to access this impact. You will see no results because Google Analytics will treat traffic from the email campaigns as direct traffic (when users are using your own app) or as referrals (when users are using web email clients). 

Nov 28, 2022
How ready we are to send Google Universal Analytics into retirement?
# GA4

Why now is the time to migrate to Google Analytics 4? Moving to Google Analytics 4 as soon as possible is essential in order to generate the necessary historical data before Universal Analytics stops processing new activities. 

Nov 14, 2022
How to track more data in GA4 in the world of data privacy and adblockers.

If you have implemented cookie policy on your website to be compliant with GDPR you have probably notice that you started automatically to see less data reported in your Google Analytics reports. Luckily Google consent mode and server side tracking can increase the amount of data you measure by up to 100% compared to the standard implementation of GA4. 

Published by Piotr Ulacha
Oct 31, 2022

Conversion path analysis in GA4
# GA4

Conversion is the most important and interesting event for you. It is extremely interesting to know how this happened. What steps did customers take before downloading the file or purchasing the item? When a customer conversion occurs, it is rarely the customer's first interaction with your website or brand. To understand the steps, you need to look at the conversion paths that will illustrate the overall sequence of platforms and touchpoints involved.

Published by Anna Bacciarelli
Oct 27, 2022
How to setup GA4 server side tracking

The standard, default Google Tag Manager implementation of GA4 is client side tracking. It means that client, in this situation: users browser like Google Chrome or Mozzila, is responsible for launching GTM/GA4 scripts and sending them to Google.

Published by Piotr Ulacha
Oct 17, 2022
Why should you replace GA3 with GA4?
# GA4

After 18 years of service, Google Analytics, also known as Universal Analytics, will be sunset by Google and replaced by a new tool, Google Analytics 4 (GA4). GA4 was built to expand Google data tracking capabilities to reflect current challenges and evolution in digital marketing, and in 2023 Google will force companies to fully migrate to this new tool.

Published by Piotr Ulacha
Oct 14, 2022