Step 18. How to integrate Search Console with GA4

In Analytics, you can create an integration by linking the GA4 data stream to the Search Console website property. You can also create a link in Search Console.

Integration – creation of the link

1. Go to your GA4 Property and click on the “Admin” from the menu.
2. In the Property column, in the part: Product links, click on the “Search Console Linkins”.
3. Next, click on the blue “Link” button. 
   By linking your GA property to your Search Console property, you will make possible data to flow between the products. Exported data is subject to the GA terms of service, while GA data imported into SC is subject to the Search Console of service.
   
   
   
   

Choose your Search Console property and clik “Next”, then select the Web Streams, and Review and Submit. Check if you have chosen the right Link to Search Console property and appropriate Web Stream, and click Submit.

The integration provides two new reports in your GA4 service:

• Google Organic Search Queries: schows search queries and associated Search Console metrics for the linked Search Console property,
• Google Organic Search Traffic: schows landing pages with associated Search Console and Analytics metrics.

The Search Console collection of reports is unpublished by default. You can find it in Library in the left navigation bar.

Metrics from SC are only compatible with SC dimensions and the some Analytics dimensions: Landing page, Device and Country.

The next step of our guide is to: How to integrate Google Ads on Shopify