Complete guide how to setup GA4 on Shopify

Step 18. How to integrate Search Console with GA4

Published by
Oct 30, 2022

Search Console integration with Google Analytics 4 property will allow you to analyze organic search results related to your website – you can find out where your website is ranked in the search results, which queries lead to clicks and also how these clicks translate into user behavior.

In Analytics, you can create an integration by linking the GA4 data stream to the Search Console website property. You can also create a link in Search Console.

Integration – creation of the link

  1. Go to your GA4 Property and click on the “Admin” from the menu.
  2. In the Property column, in the part: Product links, click on the “Search Console Linkins”.
  3. Next, click on the blue “Link” button. 
    By linking your GA property to your Search Console property, you will make possible data to flow between the products. Exported data is subject to the GA terms of service, while GA data imported into SC is subject to the Search Console of service.

    linking GA property to Search Console property

Choose your Search Console property and clik “Next”, then select the Web Streams, and Review and Submit. Check if you have chosen the right Link to Search Console property and appropriate Web Stream, and click console property

The integration provides two new reports in your GA4 service:

  • Google Organic Search Queries: schows search queries and associated Search Console metrics for the linked Search Console property,
  • Google Organic Search Traffic: schows landing pages with associated Search Console and Analytics metrics.

The Search Console collection of reports is unpublished by default. You can find it in Library in the left navigation bar.

search console reports collection

Metrics from SC are only compatible with SC dimensions and the some Analytics dimensions: Landing page, Device and Country.

The next step of our guide is to: How to integrate Google Ads on Shopify

Published Oct 30, 2022 by Anna Bacciarelli

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