Complete guide how to setup GA4 on Shopify
Step 18. How to integrate Search Console with GA4
Search Console integration with Google Analytics 4 property will allow you to analyze organic search results related to your website – you can find out where your website is ranked in the search results, which queries lead to clicks and also how these clicks translate into user behavior.
In Analytics, you can create an integration by linking the GA4 data stream to the Search Console website property. You can also create a link in Search Console.
Integration – creation of the link
- Go to your GA4 Property and click on the “Admin” from the menu.
- In the Property column, in the part: Product links, click on the “Search Console Linkins”.
- Next, click on the blue “Link” button.
By linking your GA property to your Search Console property, you will make possible data to flow between the products. Exported data is subject to the GA terms of service, while GA data imported into SC is subject to the Search Console of service.
Choose your Search Console property and clik “Next”, then select the Web Streams, and Review and Submit. Check if you have chosen the right Link to Search Console property and appropriate Web Stream, and click Submit.
The integration provides two new reports in your GA4 service:
- Google Organic Search Queries: schows search queries and associated Search Console metrics for the linked Search Console property,
- Google Organic Search Traffic: schows landing pages with associated Search Console and Analytics metrics.
The Search Console collection of reports is unpublished by default. You can find it in Library in the left navigation bar.
Metrics from SC are only compatible with SC dimensions and the some Analytics dimensions: Landing page, Device and Country.
The next step of our guide is to: How to integrate Google Ads on Shopify
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This guide is all about how to implement Google Analytics(GA4) on Shopify. To setup GA4 on Shopify website we use Google Tag Manger(GTM) and Shopify data layer.
If you want to measure traffic on your Shopify website, the first thing is to create Google Analytics account for your website
If you have Google Account but you don't have GA4 property yet, because for example you are still using Universal Analytics property (former version of GA4) you have to create new GA4 property.
Because we will use Google Tag Manger as a method to implement Google Analytics 4 you have to create GTM account.
Environment - is a set of necessary elements of technical / software infrastructure, which is the basis for the operation of a given website/application. Google Tag Manager environments are simply multiple versions of the same container. When we have a website with a different version for development, testing, production and QA, instead of creating separate GTM containers for each version, we can set up separate environments in the same container that will work independently in each version.
Some time ago I listened to a podcast from the Technical Marketing Handbook series from Simo Ahava, whose guest was Adam Halbardier from the Google Tag Manager product team. During the conversation, the topic of transparency of data handled by the Server-Side container appeared.
If you plan email marketing campaigns you are interested in the same as with other campaigns, to measure their impact on your business. When you are starting with this topic it is good to know that without additional effort you will not be able to access this impact. You will see no results because Google Analytics will treat traffic from the email campaigns as direct traffic (when users are using your own app) or as referrals (when users are using web email clients).