Complete guide how to setup GA4 on Shopify
Step 19. How to integrate Google Ads with GA4
When you link your Google Ads account to your GA4 you will see the full customer cycle. You will have possibility to analyze how users interact with your marketing and how they finally complete the goals you have set for them on your site.
What You will get??
- You can see your Google Ads campaigns in the Acquisition overview report and in the Advertising workspace, including the Attribution reports.
- You will have access to new Google Ads dimensions in the User acquisition report.
- You can import Analytics conversions into your Google Ads account.
- You can intensify your Google Ads remarketing with Analytics audience data.
Integration – creation of the link.
- Go to your GA4 Property and click on the “Admin” from the menu.
- In the Property column, in the part: Product links, click on the “Google Ads Linkins”.
- Next, click on the blue “Link” button.
- Click Choose Google Ads accounts, then select the Google Ads accounts you want to link, and confirm your choise.
- Now, you can configure Your settings. The option Enable Personalized Advertising by which GA audience lists and remarketing events/parameters will be published to the linked Google Ads accounts is on by default.
- Unwind the Enable Auto-Tagging option. You can swich on auto-tagging or to leave your auto-tagging settings as they are.
- Check if you have chosen the right configure settings and click Submit.
- After linkage your Google Ads account and your Google Analytics 4, you will start seeing the Google Ads data in your GA4 reports.
- Then you must log in to Google Ads to be able to take action on this data.
You must do one or more of the following:
- Import conversions (for bidding),
- Add audiences to a campaign or ad group (for remarketing).
For improved remarketing and reporting, you also need to activate Google signals.
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This guide is all about how to implement Google Analytics(GA4) on Shopify. To setup GA4 on Shopify website we use Google Tag Manger(GTM) and Shopify data layer.
If you want to measure traffic on your Shopify website, the first thing is to create Google Analytics account for your website
If you have Google Account but you don't have GA4 property yet, because for example you are still using Universal Analytics property (former version of GA4) you have to create new GA4 property.
Because we will use Google Tag Manger as a method to implement Google Analytics 4 you have to create GTM account.
Environment - is a set of necessary elements of technical / software infrastructure, which is the basis for the operation of a given website/application. Google Tag Manager environments are simply multiple versions of the same container. When we have a website with a different version for development, testing, production and QA, instead of creating separate GTM containers for each version, we can set up separate environments in the same container that will work independently in each version.
Some time ago I listened to a podcast from the Technical Marketing Handbook series from Simo Ahava, whose guest was Adam Halbardier from the Google Tag Manager product team. During the conversation, the topic of transparency of data handled by the Server-Side container appeared.
If you plan email marketing campaigns you are interested in the same as with other campaigns, to measure their impact on your business. When you are starting with this topic it is good to know that without additional effort you will not be able to access this impact. You will see no results because Google Analytics will treat traffic from the email campaigns as direct traffic (when users are using your own app) or as referrals (when users are using web email clients).