Step 19. How to integrate Google Ads with GA4

What You will get??

• You can see your Google Ads campaigns in the Acquisition overview report and in the Advertising workspace, including the Attribution reports.
• You will have access to new Google Ads dimensions in the User acquisition report.
• You can import Analytics conversions into your Google Ads account.
• You can intensify your Google Ads remarketing with Analytics audience data.

Integration – creation of the link.

1. Go to your GA4 Property and click on the “Admin” from the menu.
2. In the Property column, in the part: Product links, click on the “Google Ads Linkins”.
3. Next, click on the blue “Link” button.
4. Click Choose Google Ads accounts, then select the Google Ads accounts you want to link, and confirm your choise.
   
   
   
   
5. Now, you can configure Your settings. The option Enable Personalized Advertising by which GA audience lists and remarketing events/parameters will be published to the linked Google Ads accounts is on by default.
6. Unwind the Enable Auto-Tagging option. You can swich on auto-tagging or to leave your auto-tagging settings as they are. 
   
   
   
   
7. Check if you have chosen the right configure settings and click Submit.
8. After linkage your Google Ads account and your Google Analytics 4, you will start seeing the Google Ads data in your GA4 reports. 
9. Then you must log in to Google Ads to be able to take action on this data. 

You must do one or more of the following:

• Import conversions (for bidding),
• Add audiences to a campaign or ad group (for remarketing).

For improved remarketing and reporting, you also need to activate Google signals.

Information About the Authors

Anna Bacciarelli

During twelve years of professional work, I have gained experience in various positions in many fields. The variety of classes and professional experience taught me openness, independence, creativity, a positive approach to people and teamwork.Currently, I would like to focus on a new, extremely interesting path that is IT, and more specifically internet analytics. From the beginning of 2022, I have been gaining experience using the following tools: Google Analytics, Google Tag Manager and Google Data Studio.