Complete guide how to setup GA4 on Shopify

Step 19. How to integrate Google Ads with GA4

Published by
Oct 31, 2022

When you link your Google Ads account to your GA4 you will see the full customer cycle. You will have possibility to analyze how users interact with your marketing and how they finally complete the goals you have set for them on your site.

What You will get??

  • You can see your Google Ads campaigns in the Acquisition overview report and in the Advertising workspace, including the Attribution reports.
  • You will have access to new Google Ads dimensions in the User acquisition report.
  • You can import Analytics conversions into your Google Ads account.
  • You can intensify your Google Ads remarketing with Analytics audience data.

Integration – creation of the link.

  1. Go to your GA4 Property and click on the “Admin” from the menu.
  2. In the Property column, in the part: Product links, click on the “Google Ads Linkins”.
  3. Next, click on the blue “Link” button.
  4. Click Choose Google Ads accounts, then select the Google Ads accounts you want to link, and confirm your choise.

    choosing of Google Ads accounts

  5. Now, you can configure Your settings. The option Enable Personalized Advertising by which GA audience lists and remarketing events/parameters will be published to the linked Google Ads accounts is on by default.
  6. Unwind the Enable Auto-Tagging option. You can swich on auto-tagging or to leave your auto-tagging settings as they are. 

    Auto-Tagging option

  7. Check if you have chosen the right configure settings and click Submit.
  8. After linkage your Google Ads account and your Google Analytics 4, you will start seeing the Google Ads data in your GA4 reports. 
  9. Then you must log in to Google Ads to be able to take action on this data. 

You must do one or more of the following:

  • Import conversions (for bidding),
  • Add audiences to a campaign or ad group (for remarketing).

For improved remarketing and reporting, you also need to activate Google signals.

Published Oct 31, 2022 by Anna Bacciarelli

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