Complete guide how to setup GA4 on Shopify
Step 17. How to setup Google Consent Mode in Google Tag Manager
Google Consent Mode is a mechanism built in Google Tag Manager which is responsible for adjusting Google tags behavior to user consent settings. It will for example block data transfer to Google Analytics if cookie consent for analytics_storage will be not granted but will allow data transfer to Bigquery without user specific information
To setup correctly Google Consent mode you need to do 3 things:
- Adjust Google Tag Manager settings. Go to Google Tag Manager admin page and “Container Settings” and “Enable consent overview”.
Then for each GA4 tag, go to the tag settings and in Advanced Settings >Consent settings section mark “No additional consent required”. All GA tags will have automatically Built-In Consent Checks.
- Add to your main template file and checkout settings the following code before Google Tag Manager container.
You should also adjust this code to your business and users location: https://developers.google.com/tag-platform/devguides/consent).
The following code will be great for UE based business and clients:
- Allow you cookie consent platform (like for example OneTrust) to automatically adjust google consent settings depending on the current user consent settings.
The next step of our guide is to: How to integrate Search Console for GA4 on Shopify
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This guide is all about how to implement Google Analytics(GA4) on Shopify. To setup GA4 on Shopify website we use Google Tag Manger(GTM) and Shopify data layer.
If you want to measure traffic on your Shopify website, the first thing is to create Google Analytics account for your website
If you have Google Account but you don't have GA4 property yet, because for example you are still using Universal Analytics property (former version of GA4) you have to create new GA4 property.
Because we will use Google Tag Manger as a method to implement Google Analytics 4 you have to create GTM account.
If you want to get the best out of Google Analytics 4 apply the following recommended GA4 settings and best practices.
Environment - is a set of necessary elements of technical / software infrastructure, which is the basis for the operation of a given website/application. Google Tag Manager environments are simply multiple versions of the same container. When we have a website with a different version for development, testing, production and QA, instead of creating separate GTM containers for each version, we can set up separate environments in the same container that will work independently in each version.
Some time ago I listened to a podcast from the Technical Marketing Handbook series from Simo Ahava, whose guest was Adam Halbardier from the Google Tag Manager product team. During the conversation, the topic of transparency of data handled by the Server-Side container appeared.
If you plan email marketing campaigns you are interested in the same as with other campaigns, to measure their impact on your business. When you are starting with this topic it is good to know that without additional effort you will not be able to access this impact. You will see no results because Google Analytics will treat traffic from the email campaigns as direct traffic (when users are using your own app) or as referrals (when users are using web email clients).