Step 17. How to setup Google Consent Mode in Google Tag Manager

To setup correctly Google Consent mode you need to do 3 things:

1. Adjust Google Tag Manager settings. Go to Google Tag Manager admin page and “Container Settings” and “Enable consent overview”.
   
   
   Then for each GA4 tag, go to the tag settings and in Advanced Settings >Consent settings section mark “No additional consent required”. All GA tags will have automatically Built-In Consent Checks.
   
   
   
   
2. Add to your main template file and checkout settings the following code before Google Tag Manager container.
   You should also adjust this code to your business and users location: https://developers.google.com/tag-platform/devguides/consent).
   The following code will be great for UE based business and clients:
   
   
   
   
3. Allow you cookie consent platform (like for example OneTrust) to automatically adjust google consent settings depending on the current user consent settings.

The next step of our guide is to: How to integrate Search Console for GA4 on Shopify

Information About the Authors

Piotr Ulacha

Piotr Ulacha is a web analyst. He has 15 years of experience in the digital marketing area. He specializes in implementation of analytical and marketing tracking codes, creating dashboards and data privacy topic. He works currently as a Web Analyst at EverStores.com where he implement tracking solutions for eCommerce brands. Previusly he worked at SellerX with eCommerce brands and at Artegence where he analyses the impact of marketing campaigns for Volkswagen Poland.