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Complete guide how to setup GA4 on Shopify
Step 17. How to setup Google Consent Mode in Google Tag Manager
Google Consent Mode is a mechanism built in Google Tag Manager which is responsible for adjusting Google tags behavior to user consent settings. It will for example block data transfer to Google Analytics if cookie consent for analytics_storage will be not granted but will allow data transfer to Bigquery without user specific information
To setup correctly Google Consent mode you need to do 3 things:
- Adjust Google Tag Manager settings. Go to Google Tag Manager admin page and “Container Settings” and “Enable consent overview”.
Then for each GA4 tag, go to the tag settings and in Advanced Settings >Consent settings section mark “No additional consent required”. All GA tags will have automatically Built-In Consent Checks.
- Add to your main template file and checkout settings the following code before Google Tag Manager container.
You should also adjust this code to your business and users location: https://developers.google.com/tag-platform/devguides/consent).
The following code will be great for UE based business and clients:
- Allow you cookie consent platform (like for example OneTrust) to automatically adjust google consent settings depending on the current user consent settings.
The next step of our guide is to: How to integrate Search Console for GA4 on Shopify
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