Complete guide how to setup GA4 on Shopify

Step 16. Google Analytics 4 – conversion events

Published by

Oct 28, 2022

The data in GA 4 reports are collected from events related to users interaction with your websites and apps. To measure conversions, you have to use Analytics. You should select the events most important to your business and mark them as conversion events.

To start tracking an existing event as a conversion:

Click Configure, in the left navigation,
Click Events.
Choose the event in the "Existing events" table.
To mark an events as a conversion, click to turn the switch on.

The next step of our guide is to: How to setup Google Consent Mode in Google Tag Manager

Published Oct 28, 2022 by Anna Bacciarelli

Information About the Authors

Anna Bacciarelli

During twelve years of professional work, I have gained experience in various positions in many fields. The variety of classes and professional experience taught me openness, independence, creativity, a positive approach to people and teamwork.Currently, I would like to focus on a new, extremely interesting path that is IT, and more specifically internet analytics. From the beginning of 2022, I have been gaining experience using the following tools: Google Analytics, Google Tag Manager and Google Data Studio.

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