Piotr Ulacha

Web Analyst at Everstores

https://www.linkedin.com/in/piotr-ulacha/

Publishing in the following categories:

# Shopify

# GA4

# Server side tracking

# Google tag manager

# Data privacy

# Email marketing

Piotr Ulacha is a web analyst. He has 15 years of experience in the digital marketing area. He specializes in implementation of analytical and marketing tracking codes, creating dashboards and data privacy topic. He works currently as a Web Analyst at EverStores.com where he implement tracking solutions for eCommerce brands. Previusly he worked at SellerX with eCommerce brands and at Artegence where he analyses the impact of marketing campaigns for Volkswagen Poland.

Articles from Piotr Ulacha

# GA4

The Power of GA4 Custom Alerts

Susan, an e-commerce entrepreneur, runs a thriving online store selling home decor. One day, her purchase funnel started showing a steep drop-off at the payment page. Unfortunately, Susan was unaware of this issue until weeks later, after losing significant revenue and customer trust. Why? She didn't have custom GA4 alerts set up to monitor her website metrics in real-time.

Published by Piotr Ulacha

Dec 30, 2024

Unlocking the Power of First-Party Mode (FPM) for Google Tags: A Game-Changer for E-Commerce

# Data privacy

# Server side tracking

Unlocking the Power of First-Party Mode (FPM) for Google Tags: A Game-Changer for E-Commerce

In the evolving landscape of online analytics and user privacy, First-Party Mode (FPM) for Google Tags is a revolutionary approach that ensures better data collection, greater compliance with regulations, and increased resilience against data loss. This feature is particularly impactful for the e-commerce industry, where every customer interaction is a potential opportunity, and data quality directly translates to revenue potential.

Let’s dive deeper into how FPM works, compare it to traditional solutions, and analyze additional techniques like customizing the GTM script for even greater resilience.

Published by Piotr Ulacha

Dec 08, 2024

How to measure the impact of email campaigns?

# GA4

# Email marketing

How to measure the impact of email campaigns?

If you plan email marketing campaigns you are interested in the same as with other campaigns, to measure their impact on your business. When you are starting with this topic it is good to know that without additional effort you will not be able to access this impact. You will see no results because Google Analytics will treat traffic from the email campaigns as direct traffic (when users are using your own app) or as referrals (when users are using web email clients).

Published by Piotr Ulacha, Jakub Borowiecki

Nov 28, 2022

# GA4

# Data privacy

How to track more data in GA4 in the world of data privacy and adblockers.

If you have implemented cookie policy on your website to be compliant with GDPR you have probably notice that you started automatically to see less data reported in your Google Analytics reports. Luckily Google consent mode and server side tracking can increase the amount of data you measure by up to 100% compared to the standard implementation of GA4.

Published by Piotr Ulacha

Oct 31, 2022

# Data privacy

How to setup One Trust cookie baner to work with Google Tag Manager

This guide is all about how to implement OneTrust cookie consent on your website. This is complex guide how to do it step by step using OneTrust Autoblocking for scripts implemented directly in your website and Google Consent mode for scripts which are implemented using Google Tag Manager.

Published by Piotr Ulacha

Oct 27, 2022

How to implement server side facebook conversion tracking?

# Server side tracking

# Google tag manager

How to implement server side facebook conversion tracking?

Facebook conversion tracking on the server side gives you oportunity to minimize usage of java script libraries on the client side and may reduce page load time. Running facebook conversion tracking codes on the server side may gives you better security for your clients data. You can have also more control over the data and decide which you want to send to facebook. Additional feature is that this solution minimizes the impact of ad blockers.

Published by Piotr Ulacha

Oct 21, 2022

# Server side tracking

How to implement Google Ads server side tracking?

Implementation of Google Ads server side tracking has couple of advantages:

it may help to improve your page load time by reducing the amount of code you have to run on client side
it may reduce the impact of ad blockers
you will have more control what kind of data you sending to external vendor

Published by Piotr Ulacha

Oct 20, 2022

# GA4

# Server side tracking

How to setup GA4 server side tracking

The standard, default Google Tag Manager implementation of GA4 is client side tracking. It means that client, in this situation: users browser like Google Chrome or Mozzila, is responsible for launching GTM/GA4 scripts and sending them to Google.

Published by Piotr Ulacha

Oct 17, 2022

# GA4

Why should you replace GA3 with GA4?

After 18 years of service, Google Analytics, also known as Universal Analytics, will be sunset by Google and replaced by a new tool, Google Analytics 4 (GA4). GA4 was built to expand Google data tracking capabilities to reflect current challenges and evolution in digital marketing, and in 2023 Google will force companies to fully migrate to this new tool.

Published by Piotr Ulacha

Oct 14, 2022

# Shopify

Complete guide how to setup GA4 on Shopify.

This guide is all about how to implement Google Analytics(GA4) on Shopify. To setup GA4 on Shopify website we use Google Tag Manger(GTM) and Shopify data layer.

Published by Piotr Ulacha, Anna Bacciarelli

Oct 12, 2022