Analyticles.com
Jakub Borowiecki has 15 years of experience in the digital marketing area. He is specialized in e-mail marketing, CRM, AdWords, e-commerce, web analytics, usability, HTML, CSS.
If you plan email marketing campaigns you are interested in the same as with other campaigns, to measure their impact on your business. When you are starting with this topic it is good to know that without additional effort you will not be able to access this impact. You will see no results because Google Analytics will treat traffic from the email campaigns as direct traffic (when users are using your own app) or as referrals (when users are using web email clients).
Nov 28, 2022
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