Complete guide how to setup GA4 on Shopify
Step 14. How to implement GA4 login event on Shopify
One of the event that demonstrates engagement on the ecommerce and worth to measuring, is login event.
We will implement here GTM tag that will be responsible for measuring login actions.
- Implement data layer variables in Shopify.
In this step we implement login status data layer variables into Shopify template. These variables we use later in GTM to sent them to Google Analytics. You need to add following code into the section before GTM snippet:
Shopify Admin>Online Store>Themes>Edit your template code>theme.liquid)
- Define new variables in Google Tag Manager
Go to “Variables”
then in “User-Defined Variables” section click “New” button
a) Create “DL – login_status” data layer variable as follow (chose variable type as “Data Layer Variable”)
b) Create “login_status_cookie” 1st Party cookie variable as follow (chose variable type as “1st Party Cookie”) to store current user login status
- Create "login" trigger.
Go to trigger section and create new trigger
and create new “login” trigger as follow:
This trigger will fire every time when login status will change from not-logged to logged-in.
Create "Login status cookie tag" where current login status is assigned to login_status_cookie variable from DL – login_status variable on every page view as follow:
- Create "GA4 – login" tag using following settings and trigger that you have already created:
After this implementation you will be able to see in you GA4 reports statistics connected to login action.
Lets go to the next step of our guide which is: How to setup user ID for GA4 on Shopify.
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This guide is all about how to implement Google Analytics(GA4) on Shopify. To setup GA4 on Shopify website we use Google Tag Manger(GTM) and Shopify data layer.
If you want to measure traffic on your Shopify website, the first thing is to create Google Analytics account for your website
If you have Google Account but you don't have GA4 property yet, because for example you are still using Universal Analytics property (former version of GA4) you have to create new GA4 property.
Because we will use Google Tag Manger as a method to implement Google Analytics 4 you have to create GTM account.
If you want to get the best out of Google Analytics 4 apply the following recommended GA4 settings and best practices.
Environment - is a set of necessary elements of technical / software infrastructure, which is the basis for the operation of a given website/application. Google Tag Manager environments are simply multiple versions of the same container. When we have a website with a different version for development, testing, production and QA, instead of creating separate GTM containers for each version, we can set up separate environments in the same container that will work independently in each version.
Some time ago I listened to a podcast from the Technical Marketing Handbook series from Simo Ahava, whose guest was Adam Halbardier from the Google Tag Manager product team. During the conversation, the topic of transparency of data handled by the Server-Side container appeared.
If you plan email marketing campaigns you are interested in the same as with other campaigns, to measure their impact on your business. When you are starting with this topic it is good to know that without additional effort you will not be able to access this impact. You will see no results because Google Analytics will treat traffic from the email campaigns as direct traffic (when users are using your own app) or as referrals (when users are using web email clients).