Q&A

"I am currently using Google Analytics to measure my company's online performance and haven't thought about upgrading to Google Analytics 4 (GA4). Do I need to switch to GA4? The reports from Google Universal are clear and understandable to me."

"What does GA4 mean"

"What is GTM used for in Google Analytics? Do I need GTM for Google Analytics? How do I connect GTM to Google Analytics?"

"I used custom channel grouping in Universal Analytics and I can't live without it. How can split traffic into custom channel groups in Google Analytics 4(GA4)?"