# GA4

Percentage of GA4 implementations. How ready we are for sunseting Google Universal Analytics?

Published by
Nov 14, 2022

Why now is the time to migrate to Google Analytics 4? Moving to Google Analytics 4 as soon as possible is essential in order to generate the necessary historical data before Universal Analytics stops processing new activities. 

According to the website https://trends.builtwith.com/ over the 35 mln websites (35 136 145) in the world currently use Google Analytics to analyze web traffic.There are only 8 months left to turn off Google Universal Analytics, and the number of websites with GA4 implemented globally is only just over 7 mln (7 125 479) which is ca. 20% (20.28%). In the United States, it is about 22.1%, but in many European countries, implementations are at the level of several percent, eg. UK - 5,37%,  Netherlands - 4,81%, Germany - 3.52%, Poland - 3.51%, France - 3.25%.

In the pictures below you can find a comparison of the number of pages that have implemented Universal Analytics with the number of pages that have already implemented GA4 and their percentage ratio.

Comparison of the GA4 implementation with the existing Google Universal.png

The percentage of GA4 implementation in relation to pages with Google Universal implemented (1).png

The results are surprising, especially since with each successive month, advertisers and website owners lose access to a large amount of data that cannot be compared in the Year-Over-Year (YOY) model. Observing the results year on year allows you to assess whether the company's financial results are improving, static, or worsening.

Despite the fact that the migration is not just about moving the old way of tracking website traffic to GA4, website owners are delaying the implementation of GA4. The number of deployments is frighteningly low.

We should be aware of that, that GA4 offers an entirely different approach to reporting, and it will take some time to become familiar with the new system. For example, the bounce rate has disappeared, but GA4 has an alternate engagement metric called Engaged Sessions per User. 

Not only we will have to unlearn what was once, but we will also have to study GA4. 

The best we can do now is to implement GA4 already and have some time to learn how to use it, familiarize ourselves with new metrics/dimensions, and take the time to think about what we really need and what we are looking for.

Published Nov 14, 2022 by Anna Bacciarelli, Joachim Gaweł

If you enjoyed the content please share it:

If you have any question about this topic feel free to comment or react below.

Other articles about GA4
Implementation of various environments in GA4
# GA4

Environment - is a set of necessary elements of technical / software infrastructure, which is the basis for the operation of a given website/application. Google Tag Manager environments are simply multiple versions of the same container. When we have a website with a different version for development, testing, production and QA, instead of creating separate GTM containers for each version, we can set up separate environments in the same container that will work independently in each version.

Published by Anna Bacciarelli
Jan 17, 2023
How to measure the impact of email campaigns?

If you plan email marketing campaigns you are interested in the same as with other campaigns, to measure their impact on your business. When you are starting with this topic it is good to know that without additional effort you will not be able to access this impact. You will see no results because Google Analytics will treat traffic from the email campaigns as direct traffic (when users are using your own app) or as referrals (when users are using web email clients). 

Nov 28, 2022
How to track more data in GA4 in the world of data privacy and adblockers.

If you have implemented cookie policy on your website to be compliant with GDPR you have probably notice that you started automatically to see less data reported in your Google Analytics reports. Luckily Google consent mode and server side tracking can increase the amount of data you measure by up to 100% compared to the standard implementation of GA4. 

Published by Piotr Ulacha
Oct 31, 2022
Conversion path analysis in GA4
# GA4

Conversion is the most important and interesting event for you. It is extremely interesting to know how this happened. What steps did customers take before downloading the file or purchasing the item? When a customer conversion occurs, it is rarely the customer's first interaction with your website or brand. To understand the steps, you need to look at the conversion paths that will illustrate the overall sequence of platforms and touchpoints involved.

Published by Anna Bacciarelli
Oct 27, 2022

Popular recently
Implementation of various environments in GA4
# GA4

Environment - is a set of necessary elements of technical / software infrastructure, which is the basis for the operation of a given website/application. Google Tag Manager environments are simply multiple versions of the same container. When we have a website with a different version for development, testing, production and QA, instead of creating separate GTM containers for each version, we can set up separate environments in the same container that will work independently in each version.

Published by Anna Bacciarelli
Jan 17, 2023
Server-Side GTM like a nuclear technology

Some time ago I listened to a podcast from the Technical Marketing Handbook series from Simo Ahava, whose guest was Adam Halbardier from the Google Tag Manager product team. During the conversation, the topic of transparency of data handled by the Server-Side container appeared.

Published by Mariusz Michalczuk
Dec 04, 2022
How to measure the impact of email campaigns?

If you plan email marketing campaigns you are interested in the same as with other campaigns, to measure their impact on your business. When you are starting with this topic it is good to know that without additional effort you will not be able to access this impact. You will see no results because Google Analytics will treat traffic from the email campaigns as direct traffic (when users are using your own app) or as referrals (when users are using web email clients). 

Nov 28, 2022