Anna Bacciarelli

Junior Web Analyst at nowe-nieruchomosci.pl

https://www.linkedin.com/in/anna-bacciarelli-ulacha-7a79b291/

Publishing in the following categories:

During twelve years of professional work, I have gained experience in various positions in many fields. The variety of classes and professional experience taught me openness, independence, creativity, a positive approach to people and teamwork.Currently, I would like to focus on a new, extremely interesting path that is IT, and more specifically internet analytics. From the beginning of 2022, I have been gaining experience using the following tools: Google Analytics, Google Tag Manager and Google Data Studio.

Anna Bacciarelli's articles

# GA4

Implementation of various environments in GA4

Environment - is a set of necessary elements of technical / software infrastructure, which is the basis for the operation of a given website/application. Google Tag Manager environments are simply multiple versions of the same container. When we have a website with a different version for development, testing, production and QA, instead of creating separate GTM containers for each version, we can set up separate environments in the same container that will work independently in each version.

Published by Anna Bacciarelli

Jan 17, 2023

# GA4

How ready we are to send Google Universal Analytics into retirement?

Why now is the time to migrate to Google Analytics 4? Moving to Google Analytics 4 as soon as possible is essential in order to generate the necessary historical data before Universal Analytics stops processing new activities.

Published by Anna Bacciarelli, Joachim Gaweł

Nov 14, 2022

# Shopify

19. How to integrate Google Ads with GA4

When you link your Google Ads account to your GA4 you will see the full customer cycle. You will have possibility to analyze how users interact with your marketing and how they finally complete the goals you have set for them on your site.

Published by Anna Bacciarelli

Oct 31, 2022

# Shopify

18. How to integrate Search Console with GA4

Search Console integration with Google Analytics 4 property will allow you to analyze organic search results related to your website – you can find out where your website is ranked in the search results, which queries lead to clicks and also how these clicks translate into user behavior.

Published by Anna Bacciarelli

Oct 30, 2022

# Shopify

16. Google Analytics 4 – conversion events

The data in GA 4 reports are collected from events related to users interaction with your websites and apps. To measure conversions, you have to use Analytics. You should select the events most important to your business and mark them as conversion events.

Published by Anna Bacciarelli

Oct 28, 2022

# GA4

Conversion path analysis in GA4

Conversion is the most important and interesting event for you. It is extremely interesting to know how this happened. What steps did customers take before downloading the file or purchasing the item? When a customer conversion occurs, it is rarely the customer's first interaction with your website or brand. To understand the steps, you need to look at the conversion paths that will illustrate the overall sequence of platforms and touchpoints involved.

Published by Anna Bacciarelli

Oct 27, 2022

# Shopify

13. How to implement GA4 remove_from_cart event in Shopify

If you want to analyze the behavior of customers who have products in their cart, it makes sense to add the “remove_from_cart” event.

Published by Anna Bacciarelli

Oct 25, 2022

# Shopify

12. How to implement GA4 view_cart event in Shopify

To be able to analyze in Google Analytics 4(GA4) traffic on your pages and report for example when a user views the cart you have to implement GA4 view_cart event.

Published by Anna Bacciarelli

Oct 24, 2022

# Shopify

9. How to implement GA4 select_item event in Shopify

To be able to analyze in Google Analytics 4(GA4) traffic on your pages and report for example when a user selects an item from the list you have to implement GA4 select_item event.

Published by Anna Bacciarelli

Oct 21, 2022

# Shopify

8. How to implement GA4 view_item_list event in Shopify

To be able to analyze in Google Analytics 4(GA4) traffic on your products pages and report for example which items are most popular you have to implement GA4 view_item_list event. Below, you will find instructions on how to do it using Google Tag Manager and data layer variables in Shopify.

Published by Anna Bacciarelli

Oct 20, 2022

# Shopify

Complete guide how to setup GA4 on Shopify.

This guide is all about how to implement Google Analytics(GA4) on Shopify. To setup GA4 on Shopify website we use Google Tag Manger(GTM) and Shopify data layer.

Published by Piotr Ulacha, Anna Bacciarelli

Oct 12, 2022