Anna Bacciarelli

Junior Web Analyst at nowe-nieruchomosci.pl

https://www.linkedin.com/in/anna-bacciarelli-ulacha-7a79b291/

Publishing in the following categories:

During twelve years of professional work, I have gained experience in various positions in many fields. The variety of classes and professional experience taught me openness, independence, creativity, a positive approach to people and teamwork.Currently, I would like to focus on a new, extremely interesting path that is IT, and more specifically internet analytics. From the beginning of 2022, I have been gaining experience using the following tools: Google Analytics, Google Tag Manager and Google Data Studio.

Articles from Anna Bacciarelli

# GA4

Implementation of various environments in GA4

Environment - is a set of necessary elements of technical / software infrastructure, which is the basis for the operation of a given website/application. Google Tag Manager environments are simply multiple versions of the same container. When we have a website with a different version for development, testing, production and QA, instead of creating separate GTM containers for each version, we can set up separate environments in the same container that will work independently in each version.

Published by Anna Bacciarelli

Jan 17, 2023

# GA4

How ready we are to send Google Universal Analytics into retirement?

Why now is the time to migrate to Google Analytics 4? Moving to Google Analytics 4 as soon as possible is essential in order to generate the necessary historical data before Universal Analytics stops processing new activities.

Published by Anna Bacciarelli, Joachim Gaweł

Nov 14, 2022

# GA4

Conversion path analysis in GA4

Conversion is the most important and interesting event for you. It is extremely interesting to know how this happened. What steps did customers take before downloading the file or purchasing the item? When a customer conversion occurs, it is rarely the customer's first interaction with your website or brand. To understand the steps, you need to look at the conversion paths that will illustrate the overall sequence of platforms and touchpoints involved.

Published by Anna Bacciarelli

Oct 27, 2022

# Shopify

Complete guide how to setup GA4 on Shopify.

This guide is all about how to implement Google Analytics(GA4) on Shopify. To setup GA4 on Shopify website we use Google Tag Manger(GTM) and Shopify data layer.

Published by Piotr Ulacha, Anna Bacciarelli

Oct 12, 2022